Everyone has a mouthful to say about 2020. Majorly bad reviews while a larger half would speak a bit kindly, but the truth is, it’s been a melodramatic year.
With Companies shutting down, industries folding up, hospitals maxing out and morgues booming, it’s definitely been a year that challenged us all to step out of our comfort zones.
At Aothar, it’s been a year of scaling. Scaling new heights, learning new concepts, working with fresh minds, unlocking new potentials and even going new miles. Just like every other, we’ve lost and we’ve gained, but we’re still here, firmer than ever.
by Adewale Adedamola
Due to my recent tweets, so many people being asking me questions & I took my time to extract from the Book I plan to launch this year #themillionairedesigner to tip y’all on How to charge well after your skilled is now lit!
Pricing is such an important decision as it affects your marketing. Once you get it rightly, it will help you make a good marketing strategy. Once you are not billing or pricing enough, or let’s say you undercharge, it means you are not making profit, and that is not making money, quite bad for…
By Adewale Adedamola
[First of all, the context and content of these post preaches the “what works for you” thingy, and I am not fighting with you if you don’t agree]
[Secondly, this is an observation that breed a discussion of test of economics]
I made a very controversial tweet since yesterday, about earning high as designers.
I wanted to see how economics of numbers works.
Fortunately for me, My trainer always rant about How high i need to charge when i started learning design, So i literally grew up in a business oriented environment (I…
A call for Designers
Competing on a global scale as a Nigerian Creative can be difficult. In recent times, the chances of getting jobs as a designer have gotten even harder. Most of the time, talented and creative designers are stuck with the hurdle of connecting with clients.
This is why we at Aorthar are creating a product that connects worthy designers with top brands and businesses not only in Nigeria but around the world. With Motivv, you can access clients with just click. No charges or service fees what so ever.
We are launching a platform where you can…
Looking at our earlier posts, it’s a fact that your brand is your identity. It’s who you are. It’s more than your logo. It covers your values, integrity and so on. However, bad branding can mean bad business. As much as you don’t want to compromise yourself in order to satisfy your customers, branding gone wrong can give people a negative view of your business. And we all know, the fastest way to advertise (especially bad business) is by word of mouth.
Graphic design has a rich history. The word “graphic design” didn’t appear on the scene until 1922, when William Dwiggins created the word to describe the art of designing with graphics. In the earliest days of graphic design, professionals drew by hand. In the beginning, designers were artists who sketched shapes and concepts based on current trends like the modernist graphic design movement. As the industry became more fundamentally connected to technology, and innovative tools began to advance, the field of graphic design has begun to evolve.
Graphic design is about communicating through visuals. The more graphic design companies learn…
We watch movies. We read books. We live life. One thing man holds sacred is his identity. Why do I exist? Why do I belong here? Do I even belong here? This has formed the theme of most high school teenage movies. However, it doesn’t make the truth of it any less. People respond to what they identify you as. It makes the work easier for them in deciding whether or not to associate with you.
Same thing goes for brands. Your brand is not distinct from your identity. Your brand is your identity. It makes you instantly…
Art generally has been viewed as the most thriving force, evolving the universe with its alluring touch of uniqueness, "every form of art is beautiful, it differs with the viewers perspective and perception" and this makes graphic design a more adored and employed occupation, right now, as a graphic designer you could either be on a payroll for a company or be a freelance, which ever works well. Furthermore, Art has proven to be copious with ideas, since the times of Dadaism and surrealism, to the current world of autonomy. …
There are so many designers out there today who are "whack designers" they are just out there to destroy the reputation of great designers. So many designer you see who as defined "whack designers" are just into the business of designing coincidentally, they didn’t plan it, it just happened to be the next thing on their list of money generator, so they just dive right straight into it, forgetting designing, just like so many other professions has ethics, rules and regulations guarding it. …
First off lets know the full meaning of UX and UI design. UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. …
We are cenacle of designers trained to promote your brand through research, strategy, identity design and marketing communication. Design, Branding, UI/UX.