UX and UI — What’s the difference?

Most often times people tend to confuse or misunderstand these terms UX/UI and those misconceptions are the reasons behind the publication, it goes detailed with simplified examples.

By Gideon.

First off lets know the full meaning of UX and UI design. UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. UX could be likened to the skeletal structure of a person, that’s the build up, what you’re made of, or what in this context the design is being made up of, now UI also could be likened to the flesh or outer build of a person or beauty of the design or the outer part of the skeletal build up, so you see they both cannot exist without the presence of the other, but that doesn’t make them same.

UX and UI are not same, but funny thing is they cannot exist without the other. So at this point it might be okay to ask what then is the difference between the UX and UI designs. There are few difference between them UX and UI designs but for simplicity purpose I’ve summarized them into the few lines.

The UX Design is a more analytical and technical field while the UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex.

Lets Define these terms for better understanding.

UX design just as we already know is User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. It also could be said to be the process of development and improvement of quality interaction between a user and all facets of a company.

What about UI we could complement. Despite it being an older and more practiced field, the question of “What is user interface design?” is difficult to answer because of its broad variety of misinterpretations. While User Experience is a conglomeration of tasks focused on the optimization of a product for effective and enjoyable use, User Interface Design is its complement. User Interface Design is responsible for the transference of a brand’s strengths and visual assets to a product’s interface as to best enhance the user’s experience.

Conclusively, this wasn’t intended to a very long reading, cause sometimes most vital information are gotten from very little publications, UX and UI are the in work and outcome of every design, keep your fingers crossed for other publications from Aorthar.

We are cenacle of designers trained to promote your brand through research, strategy, identity design and marketing communication. Design, Branding, UI/UX.

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